SwedbankA new concept for GDPR consents

The assignment

The assignment was to create a new concept for a page in Swedbank’s internet bank that gathers every consent and approval a customer has given the bank. The existing page was seen as cluttered and hard to understand, which is why the bank asked for a new concept.

Understanding the problem

To understand why the page felt cluttered, we ran interviews and usability tests on the existing page with Swedbank’s customers. The results were compiled into a report and presented to the project group and stakeholders.

Sketches

I made lo-fi paper sketches of a concept based on the customers’ feedback. I discussed them with the project group to catch obstacles as well as opportunities, and with a few customers to get their feedback.

Prototype

The paper sketches became a detailed hi-fi prototype, which I made clickable in InVision.

Usability testing

We tested the hi-fi prototype with Swedbank’s customers to validate the concept. Their feedback led to updates of the prototype before development started.

Challenge

The challenge was a concept that had to hold a lot of text and still feel simple and easy to scan. I worked closely with a UX writer to improve, shorten and structure the texts.

Result

I delivered a detailed hi-fi prototype to the developers and followed it up with regular check-ins and UX reviews during development.